Bel-Air Bay Club
Bel-Air Bay Club is an exclusive private club located in Pacific Palisades, Los Angeles, California. The property is situated on the pristine shoreline and is directly accessible from the beach. With over 2,000 members, Bel-Air Bay Club needed a system to accurately and quickly identify its members as they enter the club without restricting their freedom of movement. Since many members enter directly from the beach, it was important to have a system that could identify members conveniently, without the need to carry ID, a key card, or fob.
Bel-Air Bay Club sought an accurate, effective biometric identification solution that would improve its member check-in experience. In order to provide better service to members, help the club operate more efficiently, and reduce frustration among staff, FST Biometrics was selected to implement its highly accurate In Motion Identification (IMID) solution.
Bel-Air Bay Club successfully achieved its goals with the installation of FST’s IMID Access™ at the members-only beach desk entrance. As members enter the club, IMID Access instantaneously identifies them, enabling beach desk staff to view profiles and greet each individual by name.
FST’s hands-free, in-motion solution has been warmly received by members and staff alike. Members enjoy the convenience of IMID and take pride in the cutting-technology the club has installed. Staff are able to utilize the information in FST’s system to create tailored interactions with club members and build more personal relationships.
“FST Biometrics’ system works very well, and our members immediately felt the difference. We feel confident in the system, which has proven to be fast, accurate and seamless. Most importantly, FST helps us improve the level of service we provide to our membership, allowing us to truly get to know each and every member by face and name.”
– Bill Howard, General Manager, Bel-Air Bay Club