Vice President of Sales & Business Development
Asher has vast experience in sales, project management, partnership and channel development from both the private and public sectors. Before joining FST, Asher worked as a Sales and Business Development Manager at IBM’s Global Technology Unit, where he developed a new generation of partners incorporating IBM products and services into their projects. During his tenure, Asher was responsible for generating hundreds of millions of dollars in new business for IBM and its partners. Prior to IBM, Asher served for 25 years as a Career Officer in the Israel Defense Forces. In 2003, he retired at the rank of Colonel after receiving the Israel Defense Prize, one of Israel’s highest defense honors, in recognition of his key role in developing and fielding a major defense program. Asher holds a B.Sc. in Electrical Engineering from Haifa’s Technion, and is a graduate of its Advanced Management Program.