The ability to gain clear visibility and comprehension of customers’ shopping journeys is absolutely crucial to retailers’ operational efficiency and profitability. Monitoring and thoroughly understanding in-store traffic is equally important for delivery of precisely targeted personalized experience, and can additionally assist in preventing shoplifting and other forms of retail fraud.
A powerful yet non-invasive in-store In-Motion Identification solution is the ideal way to achieve all this.
- Enhanced customer satisfaction and retention – allows retailers to reproduce online shopping-like personalized experience in physical stores, with enhanced loyalty activation and delivery of location-aware promotions and coupons.
- High, customer behavioral analytics-driven retail efficiency – enables precise customer segmentation, helps align store operations with insights on customer journeys and habits, and delivers full awareness of in-store traffic, hot and cold spots, dwell times, bottlenecks, shopping peak staffing and customer balk rates.
- Secure and convenient payments – helps prevent fraud with failsafe visual ID-based payments, implemented seamlessly and with complete privacy; rapid, cost-effective cloud-based deployment, and integration with both retailer infrastructure and third-party POS and payment providers.
- Increased security and loss prevention – identifies known offenders and suspicious activity throughout retail locations (integrates with known shoplifter and other external databases), and helps reduce losses by detecting unauthorized employee activities.